We have introduced another innovation in the individual pensions and life insurance sectors in Turkey. We have created AvivaSA Emeklilik ve Hayat A.Ş. by merging Aviva Hayat ve Emeklilik, an enterprise of UK-based insurance giant Aviva plc. in Turkey with AK Emeklilik, a participation of Aksigorta within the body of Sabancı Holding.

As of the 2nd quarter of the year 2007, AvivaSA takes the first rank in the individual pension sector with 25 % market share while occupying the third position in the the life insurance sector with a market share of 11 %. All the processes and infrastructure of AvivaSA, who will serve with the mission “to become a reliable, innovative and permanent company, offering effective financial solutions for its customers’ changing and developing investment and protection needs”, have been redesigned for all current and probable needs.

AvivaSA aims to put forward its leadership through innovations to be brought to the sector, and expertise and service quality to be presented. In this context, AvivaSA will keep leading the market by determining the rules through its unique multi-distribution channel, local and global know-how, strong capital structure, innovative implementations in the field of bancassurance, expert funds management and after-sale services.

Our company, which constitutes a great power with a subscribed capital worth of YTL 35.779.197, will differentiate itself with its unique, multi-distribution channel: AvivaSA has created a huge service network with its regional offices and representatives throughout Turkey, with nearly 2000 Financial Advisors, and nearly 700 Akbank branches. “Bank Direct Sales” that will ensure to reach customers of Akbank and to introduce them pension and life insurance products; “Bank Branches” in which customer representatives of Akbank will present pension products along with other banking products to the customers within the frame of bancassurance; “Direct Sales” aiming to reach customers out of the bank from various socio-economic levels through Financial Advisors, and “Agencies” and “Corporate Sales” will compose the sales power of AvivaSA.

I would like to underline that in the individual pensions sector, in which contributions should be paid at least for ten years, therefore wherein trust and permanency are the main conditions sought for by the customers, we are so strong and assertive as AvivaSA. Besides, AK Portföy, which manages the funds of AvivaSA, comes amongst the most successful fund management companies in Turkey. The unquestionable proficiency that AvivaSA possesses within the triangle of performance, trust and service will enable it to become the company determining the rules in the individual pension and life insurance sectors.

Undoubtedly, AvivaSA enjoys this strength due to its well-educated, specialized, experienced and dynamic team, its strong distribution network and its added-value-oriented vision as well as its strong partnership structure.

Anyone who wishes to benefit from the opportunities of individual pensions and life insurance may receive information from AvivaSA Emeklilik ve Hayat’s hundreds of financial advisors, agencies and Akbank branches throughout Turkey and enter the individual pension system or have a life insurance. Serving through a superior technological infrastructure, AvivaSA will easily differentiate itself in the sector thanks to the service guarantee it presents in world standards.

We invite you to enjoy the comfort and advantages of being with AvivaSA. Let us seize the beauties of the day without being worried of tomorrow. Let us all be with AvivaSA...

Meral Egemen
General Manager
AvivaSA Emeklilik ve Hayat A.Ş.